Abstract: In recent years, with the general improvement of the awareness of ecological civilization in the society and the establishment of the national material base, ecological recreational tourism gradually arose. In this development upsurge, tourism extends to the flower industry. Meanwhile, the public are willing to chase the beautiful and fresh things. The industry of flower tourism becomes one of the most popular projects. A scene of prosperity spreads out before us. However, the rapid development of flower tourism has gradually shown the trend of lagged development continuously. The projects are lack of character, the flower varieties are convergent, and the quality of landscape are rough, all of these lead to the reduce of tourists freshness. In addition, when shaping culture, it also has some limitation. The more successful flower brands are mostly from western countries, and the local culture creative projects are lack of fascinating expression. It is difficult to achieve cultural identity and spiritual ascription of tourist. In order to solve the present problems that the flower project over-relies on material elements and ignores the cultural excavation, which leads to the lightweight of tourism products and lacking of sustainability, taking the Suqian Santaishan National Forest Park Natian Project in Jiangsu province as an example, the article discusses flower construction and improvement model under the implantation of culture creative from the aspects of local study, culture embedding and unique landscape system construction. This paper attempts to provide reference for design, construction and subsequent development of similar projects.