欢迎来到阿迪达斯运动世界！阿迪达斯集团总部位于德国的赫尔佐根奥拉赫镇。阿迪达斯作为世界知名的运动品牌，在这里不断致力于运动和时尚的未来。在这个独特的园区，景观不仅提供视觉享受，更是激发运动热情、提升公共健康的媒介。

LOLA景观设计事务所规划设计了阿迪达斯德国总部14 000 m²的新园区扩建方案。明亮的星形公共空间和蜿蜒的新湖泊成为阿迪达斯运动世界新鲜的、面向未来的标识。新建筑楼位于前军用机场基地上，清爽的建筑立面与景观设计形成了强烈的视觉组合。

整个园区的关键设计元素是4个独立的彩色“星星”，它们将整个园区连接到一起。进入园区就可以看到黄色和红色的交叉路口。这些宽12 m、色彩鲜艳的星星融入园区的结构中，成为景观连接的纽带，为阿迪达斯员工提供了聚会和活动的空间。

从红色星形区域开始，我们可以深入体验阿迪达斯的运动文化。这里设有名人步道，展示了齐内丁·齐达内和斯坦·史密斯等体育界巨星的足迹和手印，以及创始人阿迪·达斯勒的铜像。在星形区域的一端，LOLA还设计了自行车棚架，让装置艺术和实用功能融为一体。

星形区域周围分布着各种运动设施，展现了阿迪达斯运动项目的多元化，包括足球场、橄榄球和曲棍球球场，滑板公园和蹦床，为员工提供了工作、休闲放松的独特场所。同时，这些户外运动项目分为永久性区域活动和临时性活动，更大程度地探索了在场地内进行不同活动的可能性。

湖泊是LOLA进行场地景观设计的另一核心元素，它巧妙地连接了园区新建筑Halftime大楼（由COBE建筑事务所设计）和ARENA大楼（由Behnisch建筑事务所设计），不仅增强了视觉效果，还能倒映湖边建筑和树木，营造出轻盈的场所感。湖泊巧妙地将园区的公共区和私人区在视觉上连为一体，摒弃了传统的围栏，消除了物理隔离，彰显了阿迪达斯总部的开放理念。此外，湖泊还能在干旱时为园区的植被提供水源、在雨季缓冲径流，同时为Halftime大楼降温。

这个园区不仅是一个场地，更是一个微型城市。古罗马战神广场（Campo Marzio）是场地逐渐演变为城市结构的经典例子。阿迪达斯园区将以类似的方式发展，利用不同时期设计一系列建筑、花园、景观和不同时代的纪念碑，在特定的时间定义阿迪达斯品牌，记录阿迪达斯不同时代的发展轨迹。

园区景观区域是阿迪达斯集团员工的聚集地，进行阿迪达斯品牌体验也是运动员、合作伙伴、媒体和零售商参观园区的目的——从阿迪达斯正在开发、测试和执行的内容中获得灵感和震撼。景观区域以锐利、清晰和多彩的线条和形状设计风格展现了阿迪达斯的运动特色，将园区的各个建筑有机地联系起来，清晰地引导游客沿着不同的建筑游览，犹如20世纪的英国风景园。这片总部园区展示了一个无品牌标志的阿迪达斯景观，却将运动和健康融入了每一寸土地的活力空间，让访客清晰地感受到阿迪达斯的未来愿景。

根据总部的总体规划，从2020年开始，阿迪达斯园区的另一部分（老园区）也将继续进行改造提升。未来我们将会看到另外2个“星星”和各种新的绿色休闲设施。

（编辑 / 李清清）

项目名称：阿迪达斯德国总部园区扩建

项目类型：规划设计、景观设计

项目地点：德国巴伐利亚州埃朗根-赫希施塔特县赫尔佐根奥拉赫镇

项目面积：14 000 m²

设计时间：2015—2018年

完成时间：2018年第一阶段，2025年第二阶段

设计公司：LOLA景观设计事务所

主设计师：凯斯·范德维肯

设计团队：希尔克·沃尔克特、拉尔斯·范奥斯、莱雷·卡维略·门多萨、米克尔·奥尔贝戈索、布里吉塔·范韦伦、艾瑞卡·赫拉德瓦

合作方：WGF Objekt公司、德国WPW集团、弗朗斯·布茨、克里斯·卡贝尔、奥雅纳、阿姆斯特丹时尚学院、IMGplus、霍莉·西雷特、GW机构

图片来源：图1~2©LOLA景观设计事务所；图3~12©汉斯·约斯特

翻译：陈卓谧

图  1  阿迪达斯总部园区景观平面图

Figure  1.  adidas World of Sports landscape master plan

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图  3  园区鸟瞰效果图

Figure  3.  Birdeye view rendering

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图  2  星形区域场地轴测图

Figure  2.  Site axons of star-shaped regions

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图  12  景观湖和ARENA大楼

Figure  12.  The Lake and ARENA

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图  4  通向ARENA大楼的红色星星鸟瞰

Figure  4.  Birdeye view of Red Star to ARENA

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图  5  红色星星俯视图

Figure  5.  Drone photo from red star

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图  6  自行车廊架

Figure  6.  Bicycle parking red star

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图  7  红色星星上的名人足迹

Figure  7.  Footprint of a celebrity on red star

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图  8  黄色星星上嵌入的蹦床

Figure  8.  A trampoline is integrated in the design of the yellow star

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图  9  Halftime大楼外的明黄色遮阳伞休息区

Figure  9.  Seating tribune near Halftime and yellow star matching parasols

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图  10  作为建筑延伸线的景观湖边界

Figure  10.  Lake edge as an extension of the building

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图  11  Halftime大楼背面的休闲空间

Figure  11.  Green gardens at the backside of Halftime

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Welcome to the adidas World of Sports！The adidas Group headquarters is located in Herzogenaurach, Germany. As a globally renowned sports brand, adidas is constantly dedicated to the future of sports and fashion. In this unique campus, the landscape is more than just a visual delight; it is a vital catalyst for fostering a passion for exercise and enhancing public health.

LOLA Landscape Architects designed and realized the new 14,000 m² campus expansion of the adidas headquarters in Germany. Bright star-shaped public spaces and a swirling new lake provide the adidas World-of-Sports with a fresh and future-oriented identity. The landscape design forms a strong visual composition with the crisp facades of the new buildings that have landed on this former military airbase.

The main ingredients of the design are four individual stars that link the entire campus together. These twelve-meter-wide brightly colored “stars” act as squares. They are the connecting fabric in the landscape and form the intersection of where adidas employees meet and many activities take place.

Immersion in the sports culture of adidas starts for all visitors on the red star with the Walk-of-Fame with prominent foot and handprints of, among others, Zinedine Zidane and Stan Smith, and a bronze statue of founder Adi Dassler. At one of the ends, LOLA integrated a bicycle shelter into the design.

On and around the stars different types of programs are placed that refer to the diversity of sports that adidas is known for. Including a multi-pitch for football, rugby, and hockey games, a skate park, and trampolines where employees can blow off steam during a break or on their way to meetings. At the same time, these outdoor sports activities are divided into permanent area activities and temporary activities, which further explores the possibilities of conducting various activities within the site.

LOLA’s lake is the other crucial element in the landscape. Closing the space between the new campus buildings Halftime (COBE architects) and ARENA (Behnisch architects), the lake enhances the views and reflects the architecture, and trees and brings lightness.

The lake visually links the public and private parts of the campus in one view, rendering a fence obsolete and reinforcing the open perspective of adidas with its headquarters. In addition, it provides the campus lawns and trees with water in dry spells and it buffers the roof and surface runoff in rainy seasons — while also cooling the building Halftime.

A Campus is both a field as well as a city. The ancient Roman Campo Marzio is a classic example of a field gradually morphing into the city fabric. Similarly, the adidas campus will develop in time, like an array of buildings, gardens, landscapes, and monuments of various generations that defined adidas at that given time.

The campus landscape is the gathering place of the employees of the adidas Group; the quintessence of the adidas brand experience is what athletes, co-workers, media, and retailers visit the campus for − to get inspired and awed by what adidas is developing, testing, and performing. The edgy, clear, and colorful design that is so characteristic of adidas is embedded in all lines and shapes on campus. It guides visitors in a clear way along the various buildings — like an English landscape garden of the 20st century. This campus is adidas without the logo being present, yet integrates sports and health into every inch, and that is exactly what our client intended: you are in the adidas landscape of the future.

Within the masterplan of headquarters, it is foreseen that from 2020 and beyond the next steps will be taken for the older part of the adidas campus to be transformed with the addition of 2 more stars and various new green and leisure features.

(Editor / LI Qingqing)

Project Name: Campus Expansion of the adidas Headquarters

Project Type: Planning and design, landscape design

Project Location: Herzogenaurach, Landkreis Erlangen-Höchstadt, Freistaat Bayern, Germany

Project Area: 14,000 m²

Design Time: 2015—2018

Completion Time: 2018 phase 1, 2025 phase 2

Design Firm: LOLA Landscape Architects

Lead Designer: Cees van der Veeken

Design Team: Silke Volkert, Lars van Os, Leire Cavillo Mendoza, Mikel Orbegozo, Brigitta van Weeren, Erica Chladova

Collaborating Firms: WGF Objekt, WPW, Frans Boots, Chris Kabel, ARUP, Amsterdam Fashion Insitute, IMGplus, Holly Syrett, GW Agency

Image Source: Fig 1-2©LOLA Landscape Architects; Fig 3-12©Hanns Joosten

Translator: CHEN Zhuomi